Saying these past couple of weeks have been slightly unnerving would be the understatement of the year. From government mandated closures to possible mandatory quarantines, businesses across America are struggling to survive during a time when everything is seemingly...
Instagram Story Takeover 101
The What, Why, and How of It. Recently, we gave you an inside look into the world of Instagram Stories and offered some tips on how to implement stories successfully to grow your business. This week, we’re expanding on a particular area of interest - the Instagram...
Marketing to Generation Z in 2020
A few weeks ago, we posted an article summarizing effective marketing strategies for each generation. This week we’re diving deeper into the fastest growing consumer population in the U.S., Generation Z (also known as Centennials or iGen). In this article, we’ll go...
Your Marketing Guide to Instagram Stories
Social media is a constantly-evolving aspect of digital marketing making it tricky to master. The number of popular social platforms alone poses enough challenges - not to mention the ever-changing landscape of app-specific features and trends. When you put it all...
5 Ways to Build a Better Instagram Ad Campaign
So, you’re killing it on Instagram. You’ve got a beautifully curated feed, you post consistently, and you’ve learned how to leverage user-generated content from local influencers to grow your brand. Now’s the time to take your social media marketing game to a new...
Is a TikTok Marketing Strategy Right for Your Brand?
TikTok, like its predecessor Vine, is emerging as one of the most popular social media platforms among young millennials and Gen-Z. Its newfound popularity has lit a fire in the marketing world to quickly integrate the growing platform into their digital marketing...
How to Run a Successful Instagram Contest
With over 1 billion active monthly accounts and 90% of them following at least one brand, Instagram has quickly positioned itself as one of the best social media platforms for brands looking to connect with their audience and skyrocket their engagement. And while...
Rebranding Strategies for Your Business
Is Your Business in Need of a Makeover? The average business updates its brand every 7-10 years. A brand isn't just a slogan or logo, it's the foundation of what a business is built on. It involves a mission statement, a set of values, and the overall culture of a...
How to Increase UGC Through Social Media
What is UGC? User-generated content is content produced by people who use a brand's product. UGC is more than social media platforms. It can be blogs, podcasts, review sites, and more. Social media is an effective tool to boost UGC for your business. The ability to...
Generational Marketing for Social Media
What is Generational Marketing? Generational marketing is the process of marketing to specific age groups such as Baby Boomers, Generation X, Millenials, and Centennials. It involves several steps. First, you must analyze your target audience. Instagram Insights...