Differences Between Active and Passive Marketing

I can hardly believe it, but 2020 is (almost) officially upon us. Are you making plans to improve your marketing strategy for the upcoming year? You can set a solid marketing foundation by taking time to understand popular marketing trends. Active and passive...

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Social Listening: What is it and Why is it Important?

Listening is an essential part of communication. Arguably even more important than speaking and writing combined. A study at the University of Missouri found we spend an average of 70-80% of our waking hours communicating with others. The biggest bulk of...

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Business Instagram Insights 101

Are you using Instagram analytics to optimize content on your business profile? If not, let's just say you're missing out on a BIG chunk of free insight and data about your target audience. 90% of Instagram users follow business profiles. Optimizing your business...

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5 Digital Marketing Trends to Look Out for in 2020

Technology is evolving at a ridiculously fast rate and with it, social media and the content marketing campaigns that come along with it. As someone who spends a lot of time researching, writing, and implementing online marketing strategies, I've realized one major...

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Social Media Marketing Etiquette: The Do’s and Don’ts

It can be hard deciphering what works and doesn't work when it comes to the beast that is social media marketing. This beast can be your best friend or become your worst enemy just as quick. Thanks to social media, businesses rely on the opinions of customers now more...

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Understanding the Instagram Algorithm

The Instagram algorithm has people feeling all types of ways. Since dumping the reverse-chronological feed in 2016, Instagram has been using software algorithms to show users what they think they want to see. Some Instagrammers enjoy the opportunity to explore new...

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3 Questions to Ask When Starting a Business

Let's face it, starting a business can be completely daunting. When you find your mind wandering in a hundred directions without finishing a single thought, it's probably a good time to stop and take a deep breath. The kind of deep, belly breath that inflates your...

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4 Ways to Find Local Influencers for Your Business

Ready to start your own influencer marketing campaign? First off, congrats on taking advantage of a 6.5 billion dollar industry that is the future of business marketing. You've made the right choice. Working with an influencer should be regarded as a partnership, not...

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7 Qualities of a Good Influencer

"How do I find the right influencers for my business?" It's a question we get a lot. Finding influencers isn't the hard part. But GOOD influencers who will actually increase revenue and exposure in your area? Well, that's another story... There's more to look for in...

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Benefits of Local Influencer Marketing

Influencer marketing is a 6.5 billion dollar industry and the #1 best marketing tool for business today.  As this online marketing strategy evolves, businesses are ditching the celebrity endorsements and partnering with locals in their community. Here's why. Promotes...

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